Featured projects

Google AdWords v3

User experience lead

Initiated project then led team of designers and researchers through a multiyear effort to redesign Google's flagship advertiser-facing product.

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bofa.com redesign

User experience lead

Bank of America wanted to improve new account sign-ups from its marketing site. I led redesigns of the bankofamerica.com home page, product marketing pages, and account application processes leading to a 60% increase in sales.

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Other projects

Ads visual system

User experience manager

Oversaw adaptation of Google Apps visual style to Ads properties, then partnered with cross-organizational teams to implement. The first and only cross-org visual design effort at Google to succeed.

App Market

Product vision

Developed product vision as part of Google's new business competition. Won competition and developed and launched product with Seattle-based team.

Bill Pay redesign

User experience lead

Year-long effort to rethink how Americans pay their bills. Redesign led to increased customer satisfaction (80% top-2 box score) and increased market share (industry leader at 35%).

Boku payment redesign


Boku needed a payment flow that enabled rapid payments via mobile phone for consumers. They also wanted the flow to be simple for merchants to implement. I designed a streamlined payment workflow then built it using javascript.